Real Estate

From an SEO perspective it is advantageous to have the exact same keyword in the Title, Desrcription, H1 and the Body of each listing. Is there any way I can do this? In particular the H1 text.

So if I have "Villa for sale Rome" as a title I also wish that to appear as the H1 tag. I tried using "{title}" but no joy there. Maybe I am using the wrong syntax?

Can anyone advise please?