Help with improving general_wide template

Hi,
Can anybody help - tell exactly which code builds seller profile (I guess the one in file listing_details_seller.tpl.php)?
That includes fields depending on the builder.

I would like to include this code in My profile page (the file is my_profile_sidebar.tpl.php)
so the two sidebars look the same with user info.

I think this has been overlooked.
Also, I tried to develop it myself, but succeeded only putting fields fixed, so builder setting does not apply.

BR.,